Amul India, the country’s well-known dairy brand, has once again captured the imagination of the public with its creative and artistic take on recent happenings in the entertainment industry. Known for its unique blend of satire, wit, and art, Amul has become a symbol of contemporary culture commentary in India.
In a recent artistic creation, Amul has celebrated Alia Bhatt’s debut in Hollywood, in the film ‘Heart Of Stone’, where she is set to appear with the renowned actress Gal Gadot. The topical illustration, featuring the two actresses sharing a joyful selfie moment while holding slices of buttered bread, has captured the essence of the empowering personas both women possess. The caption “Wonder Women” serves as a delightful pun, reflecting the real-life strength and character of the women and Gadot’s famous role.
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Amul’s team, known for their consistent creativity, ensures they seize every opportunity to highlight significant events, especially within the cinematic landscape. Their illustrations are more than mere advertisements; they have become a social commentary and a unique form of expression in the Indian pop culture.
This is not the first time Amul has featured Alia Bhatt in their creations. Earlier, the company created a piece of art revolving around the upcoming Bollywood film ‘Rocky Aur Rani Kii Prem Kahaani’, starring Ranveer Singh and Alia Bhatt. The playful depiction of Rani (Alia Bhatt) with a slice of bread and butter and Rocky (Ranveer Singh) with a buttery wrap added a whimsical touch to the movie’s theme. Even the movie’s title was reimagined as “Bread Aur Butter Ki Prem Kahaani [A Love Story of Bread and Butter]”, exemplifying Amul’s creative brilliance.
These topicals not only promote the brand but also resonate with the sentiments and emotions of the general populace. They often mirror society’s views on various subjects, adding a touch of humor and creativity.
Amul’s advertising strategy, blending art, social commentary, and brand promotion, has become a hallmark of the company’s identity. The continuous artistic excellence has contributed to the strengthening of the brand image, making it an integral part of the Indian social fabric.
As Amul India continues to churn out these creative topicals, they stand as a testament to the brand’s understanding of contemporary culture and its commitment to engaging with its audience in a fun and meaningful way.