Bitrix24 is a comprehensive CRM platform that transcends the boundaries of conventional lead generation. It’s an all-in-one solution encompassing project management, customer support, internal communication, and even website building. The key advantage of Bitrix24 lies in its affordability, offering a flat monthly fee for an unlimited number of users.
A Bit Challenging to Grasp
While Bitrix24 offers an impressive array of features, it does come with a learning curve. It’s not as intuitive as some pricier CRM platforms like Zendesk or Freshworks. The platform’s social-media-like interface promotes collaboration, but it can also lead to missed tasks and updates.
Ideal for Medium-Sized Businesses
Bitrix24 is best suited for medium-sized companies willing to invest the time to learn the software and train their employees in its use.
Key Features of Bitrix24
Bitrix24’s features are divided into five categories:
1. Communications:
Bitrix24 serves as an internal communication hub, similar to Slack or Microsoft Teams. It supports chat and video conferencing, allowing for video sharing within teams or across the organization. The platform also incorporates a social-media-like news feed for project and lead updates, providing a space for employees to post questions and updates.
2. Tasks and Projects:
Bitrix24 offers tools for task assignment, time tracking, and project management. It supports Gantt charts and Kanban boards for efficient work management. Administrators can create reports to track employee project involvement and automate recurring tasks, with numerous templates available.
3. CRM:
Bitrix24 provides unlimited contacts with all plans. You can set up lead pipelines and monitor various aspects, from sales to customer support interactions for each contact. Automation tools simplify customer check-ins via email, SMS, or social media. Additionally, you can send and integrate quotes with accounting software like Quickbooks and Xero.
4. Contact Center:
Bitrix24 enables you to establish a helpdesk with email ticketing, live chat, and phone support. The chat functionality extends to platforms like Facebook Messenger, Instagram, WhatsApp, Telegram, and Apple Business Chat. However, it lacks chatbots and faces some challenges in routing support requests to teams.
5. Websites:
It includes an integrated website builder featuring over 100 templates. It allows you to create everything from simple landing pages to online storefronts, with seamless integration into Bitrix24’s CRM for lead capture. Notably, it supports online stores, complete with SKU-based inventory management and order fulfillment pipelines.
Bitrix24: Pricing and Plans
Bitrix24 offers four plans: Free, Basic, Standard, and Professional, with pricing for the entire team rather than per user. The platform becomes even more cost-effective if you opt for annual payments, which come with a 20% discount. For the best deal, consider a two-year subscription, offering a substantial 31% discount.
Conclusion
In conclusion, Bitrix24 is a versatile CRM platform with an extensive range of features, making it an excellent choice for medium-sized businesses seeking comprehensive solutions without breaking the bank. However, it requires an investment in understanding and implementing its capabilities effectively.