Neela Mediatech, the gaming platform behind TMKOC PLAY, linked to the iconic IP, Taarak Mehta Ka Ooltah Chashmah, has entered into a strategic partnership with Jio Games. This collaboration aims to introduce more than 50 games on the Jio Games platform, targeting a substantial user base in the Indian mobile and cloud gaming spheres.
Having recently unveiled its launch, Neela Mediatech has swiftly joined forces with Jio Games, tapping into Jio’s massive user base exceeding 500 million, with anticipated growth of 5x in the next six months. Jio platform users will now access a diverse array of games centered around the ‘TMKOC’ theme, immersing themselves in the roles of beloved characters from the series. This partnership will enable Jio Games to attract new users from the existing audience of over 60 million enchanted by the ‘TMKOC’ intellectual property.
Mr. Asit Modi, Creator, Producer, and Managing Director of Neela Film Production and Neela Mediatech, remarked on this collaboration, stating, “TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalize on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience.”
Neela Films, the production house, recently invested INR 24 crores in Neela Mediatech, the gaming, animation, and e-commerce business, as an extension to the Taarak Mehta Ka Ooltah Chashmah IP. With 5 million game downloads recorded and the YouTube rhymes channel expanding its subscriber base from 1.5 million to 3 million, the growth spans multiple languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri, and Gujarati.
The platform will host free-to-play games and cloud-based adventures, catering to both single-player and multiplayer gamers. Among the initial games available on the platform are Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying, and Tapu Skating Adventure.
About Neela Mediatech:
Neela Mediatech, a leading gaming and animation studio, operates under Neela Film, a renowned production house and creator of the beloved TV show ‘Taarak Mehta Ka Ooltah Chashmah’ (TMKOC). The studio explores animated shows, nursery rhymes, cloud gaming, blockchain gaming, and virtual reality, envisioning global outreach by blending technology trends and entertainment. Rooted in TMKOC’s legacy, Neela Mediatech is dedicated to pushing the Indian gaming industry forward with a commitment to quality.
Neela Mediatech has left its mark in the mobile gaming industry with titles like Run Jetha Run, Bhide Scooter Race, Popat Shortcut Race, and more, boasting over 5 million downloads on Google Play Store and Apple App Store. The animation vertical operates English, Hindi, Marathi, and Bengali YouTube channels, amassing 3 million subscribers.
About Taarak Mehta Ka Ooltah Chashmah show:
Taarak Mehta Ka Ooltah Chashmah, one of the longest-running sitcoms, first aired in 2008 and is now in its 15th year with over 3700 episodes. Neela Film Productions Private Limited also streams Gukuldhamchi Duniyadari in Marathi and Tarak Mama Ayyo Rama in Telugu on YouTube. Authored and created by Asit Kumar Modi, the shows, along with the character universe, continue to captivate audiences.